PORTFOLIO
Services:
I work with brands to shape clear, results-driven marketing and digital strategies tailored to their goals.
Whether you're building from scratch or looking to refresh your direction, I help define your brand’s positioning, streamline your messaging, and map out cohesive campaigns across all touchpoints.
My approach combines creative thinking with commercial insight - always with your ideal customer in mind.
Marketing + Digital Strategy
I offer tailored marketing support designed to bring clarity, creativity, and commercial results.
Platform audits ~ Reviewing current tools and platforms to optimise your digital ecosystem.
Email marketing ~ planning, writing, and analysing impactful email campaigns that convert.
Social media strategy ~ Creating platform specific plans to grow and engage your audience.
Brand positioning ~ Defining or refining your brand identity, tone, and messaging.
Analytics + performance review ~ Interpreting data to inform future decisions and measure ROI.
Trend forecasting ~ Staying ahead of shifts in consumer behaviour, culture, and digital trends.
Content planning ~ Mapping and coordinating content across all marketing channels.
Website Building + Management
Specialising in Shopify, I offer flexible support to help you run and grow your online store. Whether you need ad-hoc updates or ongoing management, I can improve site functionality, user experience, SEO, and content, keeping your site running smoothly and looking polished.
Services include:
~ Page design and content updates
~ Theme tweaks and layout adjustments
~ Product uploads and collection merchandising
~ SEO audits and improvements
~ Web copywriting
For full-scale redesigns or custom builds, I collaborate with an expert Shopify developer and designer - happy to connect you.
Social Media Management
From strategy to scheduling, I help brands create a cohesive, inspiring social presence. I can curate your feed, write captions, manage content calendars, and ensure your content reflects your tone, vision, and goals.
Services include:
~ Social strategy and planning
~ Content curation, scheduling and posting
~ Caption writing
~ Community management
~ Creative direction
Copywriting
Whether you need to establish a brand voice or refine your existing one, I write compelling, on-brand copy that connects with your audience and performs. With a background spanning interiors, fashion, beauty and lifestyle, I deliver clean, engaging content tailored to each platform. From storytelling to selling, I help ensure every word reflects your brand’s tone and values.
Services include:
~ Brand storytelling and biographies
~ Website and product copy
~ Blog posts and editorial content
~ Email marketing
~ Organic and paid social captions
~ Press releases
~ Copyediting and proofreading
Elly Waite
Marketing Consultant & Creative
Clients:
